Greenhill
Daymon Green
Desmond Hill

Greenhill is located in Toronto's entertainment and fashion district. In an urban market where clothing and music are entwined Greenhill has chosen to use savvy forms of marketing in place of overdone conventional themes. The group's strong coast-to-coast connections, have given them the opportunity to work on various media productions, acting as stylists via their Lounge clothing boutique, on video shoots (for international artists as well), and imaging for on-air personalities. The management arm of the group currently works with Baby Blue Soundcrew, while their sales agency represents Damani Dada, Rocawear, Lounge denim and athletics, and skateboard and snowboard lifestyle brands.

Hybrid Management Group
Dean Holdip, CEO,
Everton Hird, Vice President of Marketing

Hybrid specialises from brand building to event production, and has positioned itself and all companies under one umbrella as trendsetters in the market. CEO, Dean Holdip, who has provided a leisure space (Fluid and Red Drink boutique, Society restaurant and bar) for the urban elite of Toronto and garnered an enviable circle of regulars, has finally realized his dreams. Dean has moved behind the scenes of the music world by establishing Soundproof Recording Studios, Decibel Records and DB1 Productions. Vice President of Marketing and former New Yorker, Everton Hird has been in the entertainment industry for 10 years. He has worked with top artists from Lenny Kravitz to Mos Def. Everton brings with him a wealth of connections and ideas to a city that is on the brink of blowing up the urban scene.
www.hybridgroup.ca

Little X
Video Director

Toronto native and current New York-based Little X, has directed music videos for various artists, from DMX to Redman, and Deborah Cox to the Roots. But X not only consistently brings his visions to the music screen - he has delved into the world of directing commercials with his own specialized take on marketing. The firmer guidelines which come with that territory appealed to this 20-something year old. And he's learned from the best. Big Dog Films took him on as an intern at the age of 20, where he was guided by iconic director Hype Williams himself. Little X didn't only use his comic art skills -- he took notes and closely watched Williams at work. Today, the ever in-demand, photo-phobic X confesses that before Hype, he knew nothing about film. He stands firm on the belief that "The artist is our product and I can't compromise them."
http://www.geocities.com/SunsetStrip/Backstage/2220/index2.html

Sanderson Taylor Entertainment Lawyers
Paul Sanderson
Chris Taylor
Blair Holder

This entertainment law firm has shown its dedication to legal representation for many clients of the urban persuasion. Renamed in 1999, the firm's lawyers are Paul Sanderson, Chris Taylor, Blair Holder and paralegal Paul Irvine. Chris Taylor has counselled in domestic and international contracts as well as on other legal matters. His enviable list of North American industry contacts makes Taylor a much sought after cousellor. Some of his clients include: Choclair, Prozzak, K-os, Jacksoul, Ricky J, and Nelly Furtado.

Taylor's work with some of the nation's top record producers and indie artists has garnered him the respect and trust which leads to inclusion and recognition on this playing field. Blair Holder has counselled clients from music publishers and indie labels to recording artists and concert promoters. Blair's top skills in drafting and copyright & trademark are presented in a pragmatic way when dealing with clients or when he lectures. He teaches at Trebas Institute in Toronto where he is a board member and counsel at A.L.A.S. (Artists Legal Advise Service). His and Taylor's presence and participation are consistent at music conferences across the county and in Europe. www.sandersontaylor.com

Neville "Gadget" Campbell
Sound Engineer

Gadget is a quiet unassuming guy who speaks softly and carries a big stick. Simply put, he's the engineer of choice and most trusted man behind the boards for Canada's top hip hop stars including Choclair, Saukrates and Kardinal Offishall. He's used to getting calls late at night for ideas on getting the right sound for artists burning the midnight oil in the studios. Gadget has also been instrumental in training some of the next generation's stars on the finer points of mixing urban music.

Hot Stepper Productions
Carlos Mondesir
Pedro Mondesir

Carlos Mondesir and his brother Pedro are among some of Toronto's most successful independent promoters at the club level where the monthly Garage 416 features some of the top producer/DJs in North America. Carlos along with DJ and former Host of Vibes & Stuff, Paul E. Lopez, Jason Palma and Mike Tull founded Bump N' Hustle, a live urban music and DJ showcase hosted by the inimitable godfather of the Canadian urban scene, John Adams aka JohnBronski. Bump N' Hustle which began in the mid-90s is Canada's longest running urban music cabaret. It has became a key jumping off point for many of Toronto's top R&B/Soul singers including local diva Divine Earth Essence, Alana Bridgewater and Wade O. Brown. Carlos has worked with the Toronto's Harbourfront Centre, the Downtown Toronto Jazz Festival and the JVC Jazz Festival in bringing urban talent to those events. Notable names include Roy Ayers, Roger Troutman and Giles Peterson.

Mike Zafiris
Flavor Pool Director

Flavor Pool was conceived nine years ago when the record pool Mike Zafiris, had initially joined to keep up on the latest vinyl showed no interest in promoting hip hop or R&B music. When only Sony Music showed an interest, Mike was forced to go to the U.S. where Elektra, Delicious Vinyl, Mercury, Eastwest and Atlantic gave him their support. As the popularity of the pool and urban music grew, Canadian labels began filling Urban Music Consultant positions. Finally, a link between labels and DJ's started to form. Since then, Flavor Pool has gone national, spanning four provinces and six major cities with a roster of a hundred and twenty DJ's. The web page www.flavorpool.com is a useful and efficient communication forum among DJ's and label reps.
www.flavorpool.com

J-Swing
DJ/Host, Artist Manager

J-Swing seems to be the don of the Vancouver urban scene. His consistent presence and contribution to the elevation of everything hip hop has boded well for him as a DJ, radio show host, mixed tape guru, artist manager and his work at Double Up Records. The World Wide Ride show, which he hosted with Checkmate and DJ Flipout, as well as his program at UBC's CITR (the longest running hip hop show in Van City), helped break out new music and expose other Canadian artists to the Vancouver market. Most recently J hit the Transcanada as manager/label guy/road manager for Checkmate and Concise on Kardinal Offishall's Firestarter tour. J-Swing is also West Coast director of Flavor Record Pool and when Juno time comes around, is responsible for West Coast artist alerts and gathering submissions.
www.djscene.com

Steve Carty
Photographer

Steve documents new urban culture, which is easy to do if you live in a concrete playground. The work he has been interested in, over the years has emerged from the underground to take its place in mainstream advertising and editorials in North America and Europe. Steve was a full-time photographer at the age of 21 and started shooting underground rappers and MCs by the time he was 25. This young jet-setter works between Toronto, New York and Los Angeles. His images have appeared in the Source, the National Post, and he has shot for Athletes World, Def Jam, Pound magazine and Virgin Records. Steve's photo collection can be found on www.stevecarty.com.

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