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WORD
Toronto's Urban Culture Magazine
Editorial
Profile
WORD, Toronto's
Urban Culture Magazine is an essential one-stop guide to music,
urban culture, entertainment and news. WORD delivers quality
editorial and a comprehensive guide of entertainment choices
that appeal to diverse, trend-setting, college-educated, urban
consumers with active lifestyles and money to spend.
Distribution
Serving Toronto, Canada's largest city and other select urban
centres across Canada including Montreal and Vancouver. WORD
has an estimated readership of over 160,000. Copies are distributed
free in over 500 high-traffic outlets ranging from record stores,
cinemas, clubs, shopping malls, clothing stores, book stores,
hair salons, recreation centres, festivals and special events.
Reader Profile
WORD Magazine's urban market focus and compelling editorial
mix has resulted in a readership where 75% of our readers are
post-secondary educated 18 to 35 years old. They come from diverse
backgrounds but are united by common interests and attitudes.
These trend-setters are an integral part of today's urban scene.
These consumers are fast-becoming the new majority in Canada's
largest markets.
Editorial Mix
As an effective and proven point of reader contact for over
8 years, WORD's editorial mix focuses on a variety of urban music
styles popular with our audience. Among those styles are hip
hop, r&b, reggae, electronic, jazz and world. WORD also features
regular, significant coverage of the arts, fashion, technology,
comprehensive club, entertainment listings, food & drink
and some very hip commentary and socio-cultural analysis. There
are also special issues with focused editorial.
Special Services
WORD offers additional, specially-tailored services to get
your product in front of the urban consumer. These include sponsorship
opportunities with the annual Toronto Urban Music Festival produced
by WORD Magazine at the Canadian National ExhibitionWORD
Toronto's Urban Culture Magazine
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