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ciara

EVOLUTION


By Tiffany Amanda Ford

Toronto is Ciara’s third tour date and only Canadian stop on a vigorous 20-city club tour scheduled to promote her new album, Ciara:Evolution. “Whenever I think of Canada I think of snow for some reason. It’s definitely cold”, says the Georgia native. In an attempt to gain the number one spot in first week sales, Ciara and her fleet of dancers took to the stage to unveil her new music and dance routines.

The album dropped on December 5, 2006 with a limited bonus DVD that includes music videos and dance lessons from Ciara. Expected to scorch the charts upon its release, the album features collaborations with Pharrell Williams and 50 Cent, with tracks produced by hit makers Jazze Pha, Rodney Jerkin, Will.i.am, and Lil Jon. The singles “Get Up,” featuring Chamillionaire, and “Promise” have already been sparking curiosity about the record.

“We have goals for this album, and knowing that this is the time that I can go out and tell everyone about the hard work I’ve done with the new music is really exciting for me,” says the gorgeous singer. The concept behind the title of the album is considered to best describe Ciara as an artist, writer, and now co-producer.

“Evolution to me fits perfectly with where I’m at right now creatively”, she says, excitedly. “There are a few tracks on my album that I’ve co-produced, which is really cool, because on my first album I’d done a tremendous amount of writing on it, and producing was not one of my elements that I’d evolved,” Ciara continues. The sound on the disc ranges through RnB, Hip Hop, and rock, “Well, it was never just ‘Crunk n B’. That’s a misconception that everyone had about the first album,” she explains.

Ciara has not only evolved as an artist, but blossomed into an adult. She recently celebrated her 21st birthday with a lavish party at the Marquee in New York, with close friends Missy Elliot, Letoya Luckette and family on hand.. Contributing to Ciara’s growth have been such new life experiences as her recent public split with her former beau Bow Wow, and the adjustment to stardom.

“It’s very hard to find trustworthy and loyal people, and that’s one thing that I’ve realized is really real,” she says calmly. “Sometimes I just want to use the washroom, but people expect you to do magic, move every time someone says, but I guess it comes with the territory,” she says glancing at her publicist.

Nevertheless, with a successful and evolving career and focused attitude, Ciara continues to bring her “goodies” to our listening ears, simultaneously demonstrating her phenomenal body language through her dance routines. It’s a potent combination that leaves us craving more.







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